Most EMV cards issued today reach their cardholders several days after the user completes their application. Cards get delivered via postal mail and a second mail provides the PIN code information, sometimes one or two additional days later.
Although this is a very familiar user experience for most cardholders, this method of card issuance typically means a tremendous loss of opportunities for financial services firms and can be highly inconvenient for the cardholder for four key reasons – which we’ll detail below. These challenges help to underline...
