The rise of SPAM text messages
Businesses want to connect to their users and meet them where they are. One growing way to communicate to them is through text messages including providing coupons, recent news, and other marketing materials. When these marketing efforts are unwanted by the customer, this is when they cross the line into the SPAM category.
SPAM has taken many forms throughout history such as junk mail in your mailbox and robocalls. Then, with the birth of the internet, digital SPAM emerged in the form of email and has now expanded to the web, social media, text messages, and more. These digital spam efforts are very easy and low-cost methods to reach large amounts of people.
Legitimate businesses honor and respect this line between wanted and unwanted communications through opt-in/opt-out and subscribe/unsubscribe capabilities to allow users to manage how and when they want communications. But…
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Posted by: Lisa Ashjian |
The post SPAM text messages vs SMiShing and defending against it appeared first on Cybersecurity Insiders.
October 22, 2020 at 09:12PM
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